1. Introduction

Welcome to Blonde Waterfall ("we", "us", or "our"). We are a marketing agency specializing in high-impact social media marketing content, real estate video services, immersive property walkthroughs, and advanced video automation solutions for real estate professionals, along with tailored marketing strategies for the E-commerce and tech industries. This Privacy Policy explains how we collect, use, store, share, and protect your information in accordance with U.S. data privacy laws—including the California Consumer Privacy Act (CCPA)—and, where applicable, the General Data Protection Regulation (GDPR) for potential EU clients.

By using our website, services, or interacting with our platforms, you agree to the terms described in this Privacy Policy.

2. Information We Collect

2.1 Personal Data

We may collect the following types of personal data:

• Names

• Email Addresses

• Payment Information

• IP Addresses

• Cookies (for website analytics)

• Business-related details from realtors (e.g., listing information)

  
  

2.2 How Data is Collected

• Directly: Through forms, order submissions, account sign-ups, and direct communications.

• Indirectly: Via cookies, website analytics tools, and third-party integrations.

  
  

3. Purpose of Data Collection

We use the collected data for the following purposes:

• Order Fulfillment & Account Management: To process transactions and manage user accounts.

• Marketing & Promotional Activities: To send marketing campaigns, promotional emails, and targeted advertisements (with your consent where required).

• Customer Support: To respond to inquiries and provide customer service.

• Website Analytics & Performance Improvement: To analyze website usage, improve user experience, and enhance our services.

• Affiliate Program Tracking: To monitor and manage affiliate-related activities.

In some cases, data may be shared with trusted service providers for payment processing, data analytics, or email marketing purposes.

4. Data Storage and Security

4.1 Data Storage

Your data is stored securely on cloud services provided by reputable providers, as well as integrated platforms such as Smartlead, HubSpot, and Stripe.

4.2 Security Measures

We implement robust security measures to protect your data, including:

• Encryption: Data is encrypted both at rest and in transit.

• Access Controls: Strict authentication protocols and access restrictions are in place.

• Regular Updates & Monitoring: Systems are routinely updated, and security monitoring is conducted.

• Limited Access: Only authorized personnel have access to sensitive information.

5. Data Sharing & Third Parties

We share your data with trusted third parties to facilitate our operations, including:

• Payment Processors: For secure financial transactions (e.g., Stripe).

• Email Marketing Platforms: To deliver and manage email campaigns (e.g., Smartlead).

• CRM Software: For customer management purposes (e.g., HubSpot).

• Analytics Tools: To monitor and improve website performance (e.g., Google Analytics).

These third parties are required to adhere to strict data protection policies and are not permitted to use your data for any purposes beyond those specified.

6. User Rights and Control

You have several rights regarding your personal data, including:

• Opt-Out: You can opt out of receiving marketing emails.

• Data Access: You may request access to your personal data.

• Data Correction: You may request corrections or updates to your data.

• Data Deletion: You can request the deletion of your personal data.

To exercise these rights or if you have any privacy-related concerns, please contact us at:
Email: info@blondewaterfall.com
or use the contact form available on our website.

7. Cookies and Tracking Technologies

7.1 Use of Cookies

Our website uses cookies and similar tracking technologies for:

• Essential Functionality: Ensuring basic website operations.

• Analytics: Monitoring and improving user experience.

• Advertising & Retargeting: Delivering personalized ads with your consent.

  
  

7.2 Managing Cookie Preferences

You can manage your cookie preferences through our website’s cookie consent banner and settings. Please review our Cookie Policy [link to cookie policy if available] for further details.

8. Policy Updates and Notifications

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated to you via email or through a prominent notice on our website. We encourage you to review this Privacy Policy regularly to stay informed about how we are protecting your information.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

• Email: info@blondewaterfall.com